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They are a source of guidance and insight for creating communications that engage and inform our audiences. These standards function as rules, providing definition for acceptable ways to communicate the T3 brand properly.
These guidelines govern the use and placement of the T3 logo, fonts, color palette, tag line, type treatment and formatting templates. Official logos can be found below.
Semi-Bold, 20pt
To be used on all headers on web pages, marketing materials, printed documents and sell sheets for branding consistency.
Light, 15pt
To be used on all secondary headers on web pages, marketing materials, printed documents and sell sheets for branding consistency.
Regular, 10pt
To be used on all body copy on web pages, marketing materials, printed documents and sell sheets for branding consistency.
T3 Logo white with transparency
To be used on black or darkly colored backgrounds
T3 Logo one color with transparency
To be used on white or lightly colored backgrounds
T3 Tech Red
To be used as the primary color on branded materials
Hex: #d42e27
PMS: 179 C
RGB: 212, 46, 39
T3 Granite Gray
To be used as the secondary accent color on branded materials
Hex: #282d33
PMS: Neutral Black C
RGB: 40, 45, 51
IAA Slate Gray
To be used as a deep contrasting color on branded materials
Hex: #191c20
PMS: Black 6 C
RGB: 25, 28, 32
